There are some important factors that can affect the vehicle branding cost. Before you want to go for marketing and advertising for businesses. However, before start branding your vehicle, it is vital to get the required authorization from the Road and Transport Authority (RTA) in Dubai. The RTA is in charge of handling and regulating all transportation-related activities in Dubai, including vehicle branding.
This article provides you with an in-depth understanding of vehicle branding, such as increased brand identity, greater marketing reach, and improved credibility, and provides statistics and case studies that demonstrate the effectiveness of vehicle branding as a marketing tool.
Overall, the article aims to inform businesses about the importance and potential vehicle branding cost in Dubai as a marketing strategy. And how you can save your costs. Along with RTA Approval procedures.
Vehicle Branding Cost
Several factors can affect the cost of vehicle branding. Some of the most significant factors include the size and type of vehicle, the design intricacy, the type of vinyl material used, and the number of vehicles being branded, etc.
Other aspects such as the location of the branding company and the level of expertise required can also play a crucial role in defining the overall cost of the branding project. Comprehending these factors is mandatory in a business plan and budget for vehicle branding needs effectively.
This provides a detailed breakdown of the vehicle branding cost and also comprises statistics on the average cost of vehicle branding for various types of vehicles and levels of branding.
Key Factors of Vehicle Branding Cost
One of the fundamental aspects of vehicle branding is that it gives businesses a one-time cost – once applied. Usually, vehicle graphics will look great for 5 or more years. Compared to other advertising methods – where you have regular reoccurring costs. And you can change your vehicle wrap as often, or as infrequently, as you wish. Your starting investment will be a fraction of other advertising media costs for long-term advertising campaigns and will continue to generate results for years.
Vehicle Size
The size of the vehicle is one of the main factors in vehicle branding cost. A bigger vehicle like a bus or a covered van will require more materials, time, and effort to fully or partially wrap or apply graphics. This will certainly matter in the overall cost. Similarly, a smaller vehicle like a private car will require less material and time. Therefore, providing a cost-effective way to create a customized look.
The vehicle size is generally measured in terms of square footage, which governs the amount of material required for branding.
The Complexity of Design
Keep in mind how your branded vehicle will be seen by the audience whilst in motion. Use bolder colors and design and ONE main point of focus – this will make the design eye-catching and easy to recollect. Keep in mind that excessive text might make it difficult to read.
Having said that, the intricacy of the design is a factor that affects the cost. A simple design with minimal and eye-catchy colors and graphics will cost less than a complex design with too many colors and texts related graphics.
The more complex the design, the more production time and resources it will need to complete. Which will impact the cost.
Type of vinyl used.
Nowadays, many types of vinyl wrap are used to fully or partially wrap a vehicle. For which the cost will vary. For example, some vinyl materials may be more expensive than others, while some may need a more complex installation process, leading to higher labor costs. Additionally, some vinyl types may be more durable, lasting longer and requiring less frequent replacements, which could lead to cost savings over time.
Quality of Installation
The quality of installation can affect the vehicle branding cost. A poorly installed vinyl wrap can lead to bubbles, creases, and other imperfections, which can reduce the effectiveness and lifespan of the branding. Skilled and experienced installers may charge more for their services, but it can be worth the investment in the long run to ensure a high-quality and durable installation.
Number of vehicles to be branded.
The cost also varies due to the number of vehicles a company has for branding. In multiple-vehicle branding, it may be able to negotiate a lower cost per vehicle with the branding company. Whereas, using decals or full vinyl wraps for a single vehicle may be more expensive due to the fixed costs involved in the design and installation process.
Types of Vehicle Branding
There are numerous types of vehicle branding that businesses can choose from. These include:
Full Wrap: This is where the entire vehicle outside is covered with vinyl, including and excluding the windows. It provides the most impact and visibility for the brand.
Partial Wrap: This involves branding only part of the vehicle, such as the sides, Doors, back, or hood.
Decals: Decals are smaller vinyl stickers that are applied to the vehicle’s exterior, such as the doors or rear window.
Lettering: This is where each vinyl letter or graphic is applied directly to the vehicle’s exterior.
Magnets: Magnetic signs can be simply applied and removed from the vehicle’s exterior, making it a great option for temporary branding.
Painting: Painting is an inexpensive option – compared to vinyl wraps – for businesses. And good paint work will last for the lifespan of a vehicle. But remember that regular paint jobs typically have a lifecycle of just a few years.
Average Cost of Vehicle Branding
Depending on numerous factors – the average cost of vehicle branding can vary seriously. Such as the dimensions of the automobile, the intricacy of the design, the kind of vinyl used, the quality of installation, and number of vehicles to be branded.
Usually, a small car branding can price around AED 1,500 to AED 3,000. Whereas a bigger vehicle such as a bus, truck, or van can cost between AED 3,000 to AED 7,000. Having said that, higher-quality and complexly designed vinyl can raise the price. It is vital to get an estimate from a professional vehicle branding company to get the precise cost for your specific requirements.
Breakdown of the Vehicle Branding Cost
Here is a breakdown of the branding of vehicle cost including design, materials, and installation:
Design: The fee of branding design can fluctuate liable on the complexity and size of the project. Some design companies may charge a fixed sum, while some charge by the hour.
Materials: The cost of materials is one of the most significant factors that influence the total cost of vehicle branding. The kind of vinyl – such as metallic, chrome, or reflective options – used vary depending on the quality, robustness, and paint.
Installation: The installation price fluctuates depending on the size and complexity of the vehicle. As a whole, the price of installation can account for 30-50% of the total project cost.
RTA Approval: Roads and Transport Authority (RTA) in Dubai has set some criteria that must be followed to get design approval for vehicle branding. It is a potential cost center for vehicle branding. It has also a many paper works and hassle. Printajo is a trusted agency to get the RTA approval for you.
Check details in this article about RTA approval in Dubai- Master Vehicle Branding: RTA Guidelines & Compliance (printajo.com)
Benefits of vehicle branding
One of the most significant benefits of vehicle branding is bigger brand awareness. Which helps attract potential customers.
Another benefit of vehicle branding is enhanced marketing reach. Unlike other forms of advertising, vehicle branding is not limited to a specific location or demographic. Your branded vehicle can be driven around town, across the country, or even parked outside events or job sites, reaching potential customers wherever they are.
Statistics that demonstrate the effectiveness of vehicle branding as a marketing tool
Here are some statistics and case studies that demonstrate the effectiveness of vehicle branding as a marketing tool:
- According to the Outdoor Advertising Association of America (OAAA), vehicle advertising generates between 30,000 to 70,000 daily impressions, depending on the city size and number of miles driven.
- A study by the American Trucking Association found that 98% of in-car audiences indicated that fleet graphics had a positive impact on their perception of the company.
- A survey conducted by 3M found that vehicle wraps are the most cost-effective form of advertising, with a cost per thousand impressions (CPM) of $0.70. This is significantly less than other forms of advertising such as radio, TV, and billboards.
- A case study by the Outdoor Advertising Association of America (OAAA) found that a branded vehicle drove 100 miles per day and generated over 8 million impressions in a year. This resulted in an increase in business inquiries by 107%.
- A study by the Transportation Advertising Council found that vehicle wraps can generate between 30,000 to 70,000 impressions per day, making it one of the most effective and cost-efficient forms of advertising.
These statistics and case studies illustrate that vehicle branding can be a very effective marketing tool, with the prospect to generate millions of impressions and increase business inquiries.
Understanding the RTA Laws for Vehicle Branding in Dubai
The RTA has explicit regulations on the size and location of vehicle branding, so it is vital to follow the guidelines to avoid any consequences or fines. The RTA also has guidelines on the type of branding allowed. To avoid any legal issues, it is vital to know the RTA laws for vehicle branding in Dubai.
FAQs about Vehicle Branding Cost
Are Vehicle Branding Worth the Money?
Asking us if vehicle branding is worth the money is like asking Pizza Hut if pizza is good food! But there are some facts you have to consider. The initial cost is higher in vehicle branding but it lasts for at least 4-5 years, so its pays off your cost.
For that, you should choose a professional branding agency like Printajo. We have all set up and experience to give all kinds of vehicle branding services in Dubai.
What is the average cost of Vehicle Branding?
The cost of vehicle branding varies depending on several factors. Factors such as the quality of materials and the complexity of the design can impact the pricing. For an accurate cost estimate tailored to your specific requirements, it is essential to consult a professional vehicle branding company. They can provide you with a precise quote based on your unique needs and preferences.
How long does a vehicle wrapping last?
When applied properly and maintained correctly, vehicle graphics can last for a long time. To guarantee that the vehicle branding stays in good form, it is best to wash the vehicle for at least a week after application. And avoid using a pressure washer, which can greatly decrease the lifetime of the illustrations. Selecting the proper vinyl score for your exact requirements can also affect the durability of the branding.
What kind of vehicles is appropriate for vinyl wrap application?
You can apply vinyl wraps to various vehicle types, including trucks, cars, vans, and commercial vehicles, regardless of their make or model.
What is the period for vehicle branding services in Dubai?
Several factors, such as the choice of film, coverage option, and the vehicle’s shape, influence the extent of the vehicle branding process. A full-color wrap can take three to five days, while an outside color change wrap may need around five to seven days to finish. The time also depends on the sum of installers working on the project. Printajo provides its clients with an accurate estimation of the time required for the wrapping process before beginning the job.
