Vehicle graphics are a type of advertising that uses custom-designed images and text to decorate the exterior of vehicles. They can be used to promote a business, brand, or product, or simply to make a vehicle more eye-catching. Vehicle graphics are important because they can help to:
- Increase brand awareness
- Generate leads and sales
- Promote products and services
- Create a unique and professional image for a business
- Make a vehicle more visible and stand out from the crowd
Vehicle graphics can be a powerful way to promote your business and brand in Dubai, but it’s important to create them in a way that is both effective and compliant.
Preview of main points:
In this article, we’ll share 10 tips for creating vehicle graphics that are effective and compliant in Dubai. These tips include:
- Choosing the right type of vehicle graphic
- Using high-quality materials
- Hiring a professional vehicle graphics designer
- Creating a design that is eye-catching and includes all relevant information
- Being compliant with Dubai’s regulations
- Getting your vehicle graphics approved by the Dubai Roads and Transport Authority (RTA)
- Applying your vehicle graphics carefully
- Maintaining your vehicle graphics
- Tracking the results of your vehicle graphics campaign
- Using social media to promote your vehicle graphics
By following these tips, you can create vehicle graphics that will help you to promote your business and brand effectively and compliantly in Dubai.
Tip #1: Choose the right type of vehicle graphic for your needs.
There are many different types of vehicle graphics available, each with its own advantages and disadvantages. Here are a few of the most popular types of vehicle graphics to choose from:
Car wraps: Car wraps are a great way to completely transform the look of your vehicle. They are made of a durable vinyl material that can be applied to the entire exterior of your vehicle. Car wraps are a good choice for businesses that want to make a big impact with their vehicle branding.
Fleet graphics: Fleet graphics are designed to be applied to multiple vehicles in a fleet. They are typically made of a durable vinyl material and can be used to promote your business name, logo, and contact information. Fleet graphics are a good choice for businesses that have a fleet of vehicles and want to create a consistent brand image.
Window decals: Window decals are a simple and affordable way to add branding to your vehicle. They can be applied to the windows of your vehicle and are typically made of a durable vinyl material. Window decals are a good choice for businesses that want to promote their business in a subtle way.
Read more to know about types of vehicle branding – Innovative Vehicle wrapping types for Business Success in Dubai – Printajo Advertising Agency
When choosing the right type of vehicle graphic for your needs, consider the following factors:
Budget: Vehicle graphics can range in price from a few hundred dollars to several thousand dollars. Choose a type of vehicle graphic that fits your budget.
Durability: Vehicle graphics are exposed to the elements, so it’s important to choose a type of graphic that is durable and will last.
Visibility: Consider how visible you want your vehicle graphics to be. Car wraps are the most visible type of vehicle graphic, while window decals are the least visible.
Brand image: Choose a type of vehicle graphic that is consistent with your brand image.
Tip #2: Use high-quality materials.
Vehicle graphics are exposed to the elements, so it’s important to use high-quality materials that will last. This includes using a durable vinyl material and a UV-resistant ink.
Low-quality vinyl materials can fade, peel, and crack over time. UV-resistant ink will help to prevent your vehicle graphics from fading in the sun.
It’s also important to have your vehicle graphics installed by a professional. A professional installer will be able to ensure that your graphics are applied correctly and will last.
Tip #3: Hire a professional vehicle graphics designer.
If you’re not sure how to create a vehicle graphic that is both effective and compliant, it’s best to hire a professional vehicle graphics designer. They can help you create a design that meets your needs and is compliant with Dubai’s regulations.
A professional vehicle graphics designer will also be able to create a design that is visually appealing and will help you to achieve your advertising goals.
Tip #4: Make sure your design is eye-catching.
Vehicle graphics are a great way to get attention, so make sure your design is eye-catching and visually appealing. Use bold colors, clear fonts, and simple messages.
Here are a few tips for creating an eye-catching vehicle graphic:
Use a limited color palette. A few well-chosen colors will create a more visually appealing design than a lot of different colors.
Use large, clear fonts. Your text should be easy to read from a distance.
Use a simple message. Your vehicle graphic should convey your message quickly and easily.
Use high-quality images. High-quality images will make your vehicle graphics more visually appealing and professional.
Use white space. White space can help to make your design more readable and visually appealing.
Tip #5: Include all relevant information.
Your vehicle graphics should include all relevant information about your business, such as your company name, contact information, and website address. You may also want to include a brief description of your products or services.
When including information on your vehicle graphics, keep the following tips in mind:
Prioritize your information. The most important information, such as your company name and contact information, should be the most visible.
Use clear and concise language. Avoid using jargon or technical terms.
Use a consistent font and font size. This will help to make your design more readable and professional.
Tip #6: Be compliant with Dubai’s regulations.
There are a few regulations that you need to be aware of when creating vehicle graphics in Dubai. These regulations are designed to ensure that vehicle graphics are safe and do not obstruct the driver’s view.
Here are some of the key regulations that you need to be aware of:
- Vehicle graphics cannot cover more than 50% of the vehicle’s body.
- Vehicle graphics cannot cover the vehicle’s headlights, taillights, license plates, or windows.
- Vehicle graphics cannot use any offensive or discriminatory language or imagery.
- Vehicle graphics must be made of a durable material that will not fade or peel over time.
Before you have your vehicle graphics applied, it is important to get them approved by the Dubai Roads and Transport Authority (RTA). You can submit your design for approval online or in person at an RTA office.
Tip #7: Get your vehicle graphics approved by the Dubai Roads and Transport Authority (RTA).
Before you can apply your vehicle graphics, you need to get them approved by the RTA. This is to ensure that your vehicle graphics are compliant with Dubai’s regulations.
Read more about RTA rules and guidelines – Restrictions for RTA Approval: The Best Design Guidelines. (printajo.com)
To get your vehicle graphics approved by the RTA, you can submit your design online or in person at an RTA office. You will need to provide the RTA with the following information:
- A copy of your vehicle registration card
- A copy of your trade license (if applicable)
- A copy of your vehicle insurance policy
- A copy of your vehicle graphics design
The RTA will review your design and notify you of their decision within a few days.
Tip #8: Apply your vehicle graphics carefully.
Once your vehicle graphics have been approved by the RTA, it’s time to apply them to your vehicle. If you’re not comfortable applying them yourself, you can hire a professional vehicle graphics installer.
Here are a few tips for applying vehicle graphics yourself:
- Clean the surface of your vehicle thoroughly before applying the graphics.
- Use a soapy water solution to apply the graphics.
- Use a squeegee to smooth out the graphics and remove any air bubbles.
- Allow the graphics to dry completely before driving your vehicle.
Tip #9: Maintain your vehicle graphics.
Vehicle graphics can last for several years, but it’s important to maintain them properly. This includes washing them regularly and avoiding exposure to harsh chemicals.
Here are a few tips for maintaining your vehicle graphics:
- Wash your vehicle regularly with a mild soap and water solution.
- Avoid using harsh chemicals or abrasive cleaners on your vehicle graphics.
- Wax your vehicle regularly to protect the graphics from the elements.
- If you notice any damage to your vehicle graphics, have them repaired by a professional as soon as possible.
Tip #10: Track the results of your vehicle graphics campaign.
It’s important to track the results of your vehicle graphics campaign so you can see what’s working and what’s not. You can do this by tracking website traffic, leads, and sales.
Here are a few tips for tracking the results of your vehicle graphics campaign:
Use a unique landing page on your website for your vehicle graphics campaign. This will allow you to track the number of visitors to your website from your vehicle graphics.
Use a call-tracking system to track the number of leads and sales generated from your vehicle graphics campaign.
Survey your customers to see how many of them saw your vehicle graphics and how many of them took action as a result.
By tracking the results of your vehicle graphics campaign, you can make necessary adjustments to improve your campaign and achieve your desired results.
Conclusion
Vehicle graphics can be a powerful way to promote your business and brand in Dubai, but it’s important to create them in a way that is both effective and compliant.
If you’re interested in creating vehicle graphics for your business in Dubai, contact a professional vehicle graphics designer today.
