In this era – the world is constantly evolving. Competition among businesses always attaining new heights in reaching their target audience through dynamic and creative tools and means. Fleet branding is regarded as effective advertising or marketing – making the REAL secret of making a vital ETERNAL first impression! Especially, in Dubai, where big businesses vie for their branding.
An automobile is not just a mode of getting from A to B – it can be an excellent marketing prospect. Whether a start-up or a well-recognized company, vehicle graphics are a prodigious way to advertise and market business in Dubai. A Regus survey revealed Dubai commuters spent 4% of their annual salaries on commuting, above the 3.3 per average percent global spend.
From car wraps to bus, pickups, van, and truck branding – there are limitless modes to exploit fleet branding to uplift companies brand image and upsurge reach. This article will discover the art of vehicle branding and how to create a lasting impression in Dubai.
Key Benefits of Vehicle Branding
Vehicle branding will certainly strengthen brand identity and association while generating unique marketing breaks. And vehicle wraps have been identified in boosting name recognition up to 15 times more than any other method of advertising. In addition, vehicle branding offers numerous benefits to businesses, including increased brand awareness, cost-effectiveness, and high visibility.
One of the most substantial paybacks of vehicle branding is bigger brand awareness. As vehicles travel around the city or are parked in a lot – the wrap showcases the company’s message publicly, which can lead to increased brand recognition and recall. This exposure can also lead to more inquiries and sales, making it an effective marketing tool.
More importantly, the initial investment will be a fraction of other advertising media costs for long-term advertising campaigns and will continue to generate results for years with a high return on investment. The minute a vehicle is wrapped or branded, it can remain to be used for years without any additional costs, making it an excellent long-term investment.
High Visibility of Fleet Branding in Dubai
High visibility is another benefit of fleet branding – especially compared to other advertising methods. Particularly in Dubai (in UAE in general) Some 91% of residents choose to use private transport to travel to work every day with 79% using their cars and 12% going by taxi, according to a survey by Regus, a global service offices company. Separately, commuters said they used public transport when they had to but they would rather use private transport.
Data from the Dubai Statistics Centre show 136,862 Dubai residents, or more than 10% of the population, worked at least 28km from home.
Meaning, a branded vehicle can reach a wider audience in different parts of the city or even in different cities. This means that the advertising reach is expanded, which can lead to more potential customers and increased sales.
Examples of Effective Fleet Branding Campaigns in Dubai
Dubai is home to many successful vehicle branding campaigns, with companies and organizations influencing the power of moving billboard – advertising to reach a broader onlooker. Here are a few instances of successful vehicle branding campaigns in Dubai:
Emirates Airlines Official Bus Branding
Emirates Airlines: Emirates Airlines the official flag carrier of UAE – is known for its characteristic branding, including the iconic “Fly Emirates” logo. With over 250 aircraft fleet – all of which are branded with the Emirates logo and colors. The brand is immediately familiar and not only locally but globally has aided to build Emirates’ brand identity as a top airline.
Dubai Police Vehicle Branding
Dubai Police: The Dubai Police have a large fleet of branded patrol cars, with the distinguishing green and white color theme and the logo of Dubai Police flagrantly displayed – which helps the branding to build trust and identification among the local community while aiding to deter crime.
Careem’s branding
Ride-Hailing Service Careem: Prominent ride-hailing service Careem operates in Dubai and other cities across the Middle East. Careem’s branding is modest yet effective, with the Careem logo outstandingly displayed on both sides of its cars. This benefits in building trust among riders it also makes it easy for commuters to spot their ride in a packed area.
Dubai Mall
Dubai Mall: One of the largest shopping malls in the world, The Dubai Mall, has a convoy of branded golf carts that transport customers around the mall. The carts are branded with the mall’s logo and colors, aiding to create brand awareness and deliver a continuous customer experience.
These are just a few illustrations of effective vehicle branding campaigns in Dubai by leveraging the influence of mobile advertising.
How Businesses Can Reach Their Target Audience
Keeping up with the competition is a challenge for businesses – and by vehicle, branding will give businesses a bit of outside-the-box thinking to come up with a marketing strategy that packs a punch.
By customizing the exterior of a vehicle with graphics, images, logos, and other branding elements with bold, attractive visuals. It is highly effective and puts businesses under the spotlight, interlacing through traffic and landing in front of the most important eyes – the target audience. And especially in Dubai where there is always a large capacity of traffic on the roads.
For example, if a fitness equipment brand selling company puts their delivery truck with their logo and fitness-related visuals, they can influence a wider audience and surge awareness of their products. People who see the truck on the road or in parking lots – whether subconsciously or not, this kind of info is stored in their memory, where they may later recall it when it becomes relevant to them. It will be more likely to recollect the brand and consider purchasing their products.
When it comes to a certain demography, branding vehicles will give an edge when a business operates in a specific area or caters to a certain area. This not only allows them to reach their ideal customers more effectively and increase the likelihood of conversions but it also garners trust among the audience. More likely trust is to be amplified on a bigger scale. People don’t want to trade someone they have never heard of, and if their vehicle looks the part – they are more prospective to trust that you can accomplish their needs.
Additionally, vehicle branding is a non-intrusive form of advertising – unlike radio or TV ads that disturb people’s doings. Plying on roads or stuck in a traffic stop in a busy intersection in Dubai – vehicle branding catches the eye. And it does not require people to do anything other than see the vehicle. Making familiar to the target audience and gaining positivity of the brand message, resulting a better brand recall and recognition.
In a nutshell, vehicle branding is a practical way for businesses to reach their target audience and help their brand in a lucrative and targeted way. With accurate design and strategy, businesses in Dubai can leverage this marketing tool to increase their brand awareness, reach new customers, and grow their business.
Different Types of Vehicles for Branding
When it comes to fleet branding, different categories of vehicles need diverse attention. Here are a few things to keep in mind when branding different modes of vehicles:
- Cars Branding : Cars are the most common type of vehicle in Dubai used for branding. It is vital to choose a design that fits the shape and size of the car. Be it full or partial car branding – paint or vinyl graphics – the car suits the bill perfectly.
- Truck Branding : Trucks offer a bigger canvas for branding, but also come with their particular set of challenges. It is imperative to choose a design that takes care of the curves and angles of the truck. Attention should also be given to the height of the truck and the viewing angles of probable customers.
- Bus Branding : Bus branding is one of the most effective media for advertising brands and businesses – as buses stay on the road almost all day. Buses are usually used for bigger campaigns. Wrapping a bus with a brand’s advertisement engages a much higher sum of people and highly upsurges advertisement exposure. Bus branding are massive and hard to miss.
- Van Branding : Vans are a multipurpose vehicle for branding, as they can be used for delivery services to mobile shops. Van branding provides a uniform space – which is sufficient to portray companies’ message. It should be designed to fit the shape and size of the van, while also being clear and concise in messaging.
By taking these reflections into account, businesses can ensure that their vehicle branding is effective across all types of vehicles.
Features to Consider in Picking a Vehicle Branding Provider
When it comes to selecting a vehicle branding provider, there are quite a few factors to consider to ensure you get the top service and results for your business. Here are some key factors to keep in mind:
- Experience: Look for a vehicle branding provider with a solid reputation for delivering good branding services. And extensive experience in vehicle branding. Look up their portfolio and client references to see examples of their work to understand their level of expertise.
- Design and Branding Expertise in Customization: A good provider should be able to give customization options to make a unique branding design that fits your business needs and preferences.
- Quality of materials: The quality of the materials used for your vehicle branding can impact the durability and effectiveness of the branding. Choose a provider who uses high-quality materials – vinyl wrap or paint – that will withstand weather, wear and tear, and other environments. This can include a diversity of options, such as applying full-color vinyl graphics that have been printed utilizing colored vinyl that has been die-cut, or even a combination of both methods.
- Turnaround time: Time is at the core when it comes to vehicle branding. Select a provider who can deliver the service that can meet your deadline to minimize downtime for your business. Or especially if you have a tight timeline for a specific event.
- Cost: Cost should not be the first factor to consider – as it is vital to select a provider who offers good pricing without compromising on quality.
- Customer service: A quality provider should have a capable team to offer excellent customer service and support, from initial consultation to post-installation follow-up.
By considering all these factors, you can select the right design, and partner with a strategy–vehicle branding provider who will aid you in achieving your branding goals and stand out from others on the roads of Dubai.
Fleet Branding Case Studies
FAQs for Vehicle Branding & Signage Services in Dubai
What is vehicle branding and what is involved in the process?
Answer: Vehicle branding is the method of designing and applying vehicle graphics, labels, or wraps to a vehicle with the goal of branding a product, or service. It comprises using a vehicle as a mobile billboard to grasp a wide audience and increase brand awareness.
This can be done on cars, trucks, buses, or any other vehicle that can be draped or have vehicle graphics applied to it. Vehicle branding is a lucrative marketing strategy that can make a brand more noticeable to potential customers while they are mobile.
What are the best suitable ways for removing vehicle graphics? Is it required to hire a professional for full vehicle wraps?
Answer: Usually, a heat gun can be used to get rid of the graphics, but with some issues like glue residue, particularly if the graphics were on the vehicle for a long time. Luckily, this residue is easy to remove. Nevertheless, for full vehicle wraps, it is wise to seek the assistance of a professional to ensure proper removal.
Why RTA-permitted vehicle branding is a must-have in Dubai?
Answer: It is vital to get the necessary permission from the Road and Transport Authority (RTA) in Dubai. The RTA is responsible for managing and regulating all transportation-related activities in the city, including vehicle branding.
How to get RTA approval for vehicle branding in Dubai?
To get permission for vehicle branding in Dubai, you need to follow a precise process.
The first step is to visit the RTA website or one of their customer service centers to get the application form for vehicle branding. Once you have the form, you need to fill it out and attach the necessary documents, such as a copy of your trade license, vehicle registration, and proof of insurance. After submitting your application and documents, the RTA will review your request.
If your application is approved, you will need to pay the mandatory fees to obtain the permit. The RTA will then issue a permit for your vehicle branding, or you can save yourself the hassle and meet us.
Printajo is the most trusted and expert Advertising Agency in Dubai. We offer a wide range of services and products for signage and vehicle branding. Our expert team is very much professional to cater to customer demands.
How to increase your reach with vehicle branding in Dubai?
Answer: Vehicle branding has become a popular and cost-effective way for brands. With the rise of vehicle branding services in Dubai, more and more businesses are choosing this method as a way to get noticed and stand out from the competition.
