If you are planning to advertise your business on your vehicle in Dubai, you need to obtain an RTA Vehicle Advertisement Permit. The RTA approval is mandatory and must be obtained before placing any advertising on your vehicle. Failure to obtain the permit can result in hefty fines and legal consequences.
The Roads and Transport Authority (RTA) has specific laws and regulations regarding vehicle branding in Dubai. The size, placement, and type of advertising are all subject to RTA approval. Only certain types of vehicles are allowed to be branded,The RTA also regulates the size and placement of the branding to ensure that it complies with RTA regulations.
Legal Framework for Dubai Vehicle Branding Permit
The legal framework for vehicle branding in Dubai is governed by RTA Law No. (14) of 2010. This law sets out the rules and regulations for vehicle advertisement in Dubai, including the types of vehicles that are allowed to be branded, the size and placement of the branding, and the content restrictions for the branding.
According to the law, all advertising must be approved by the RTA prior to being placed on a vehicle. Only certain types of vehicles are allowed to be branded, including passenger cars, commercial vehicles, and motorcycles. The size and placement of the branding must comply with RTA regulations.
The branding must not contain offensive, discriminatory, or misleading content. When including logos, trademarks, or copyrighted material on your vehicle’s branding in Dubai, it is important to respect intellectual property rights. Obtain the necessary permits and licenses to avoid potential legal disputes or violations.
Key Regulations for Vehicle Advertising Permit In Dubai
To comply with the RTA’s regulations, you must adhere to the following key regulations:
- Only certain types of vehicles are allowed to be branded, including passenger cars, commercial vehicles, and motorcycles.
- The size and placement of the branding must comply with RTA regulations. This includes restrictions on the size and location of logos, images, and text.
- When including logos, trademarks, or copyrighted material on your vehicle’s branding, it’s important to respect intellectual property rights. Obtain the necessary permits and licenses to avoid potential legal disputes or violations.
- All advertising must be in Arabic and English.
- You must adhere to the RTA vehicle branding design guidelines
There are also charges and fines associated with vehicle branding in Dubai. These charges and fines vary depending on the type of vehicle, the size and location of the branding, and other factors. It’s important to consult with a reputable vehicle branding company in Dubai to ensure that you comply with all regulations and avoid any potential fines or legal penalties.
Charges and Payment Methods
Fee Structure of Vehicle Advertisement Permit in Dubai
To obtain a vehicle advertisement permit in Dubai, you will need to pay a fee that depends on the type of vehicle and the duration of the permit. The fee structure is as follows:
| Order | Type | Category | Duration | Fees (*) |
| 1 | Commercial vehicles: logo and commercial name on the front doors without the windows | All categories | Annually | 250 AED |
| 2 | Commercial vehicles: a complete wrap excluding the windows | Light vehicle or bus up to 16 passengers | Annually | 1,000 AED |
| Cooler truck, pick up, pick up with trunk | Annually | 1,500 AED | ||
| Bus for 26 passengers | Annually | 1,500 AED | ||
| Heavy bus | Annually | 2,500 AED | ||
| Light mechanical equipment | Annually | 1,500 AED | ||
| Heavy mechanical equipment | Annually | 2,500 AED | ||
| 3 | Commercial vehicles: a partial wrap excluding the windows | Light vehicle or bus up to 16 passengers | Annually | 500 AED |
| Cooler truck, pick up, pick up with trunk | Annually | 1,000 AED | ||
| Bus for 26 passengers | Annually | 1,000 AED | ||
| Heavy bus | Annually | 1,500 AED | ||
| Light mechanical equipment | Annually | 1,000 AED | ||
| Heavy mechanical equipment | Annually | 1,500 AED | ||
| 4 | Motorcycles | Personal advertisement | Annually | 250 AED |
| 5 | Squad bikes | Advertisement for others | Weekly | 500 AED |
| 6 | Advertising companies | Mobile vehicleLocomotive and trailer | Annually | 50,000 AED |
| 7 | Advertising on a special status vehicle | Mock up special status like mobile vehicles for selling and providing special services | Weekly | 2,500 AED |
| 8 | Advertising on a vehicle for an event | Light vehicle | Weekly | 2,500 AED |
- All fees mentioned are in UAE Dirhams (AED).
- Duration of RTA approval validity is 1 Year and you need to renew RTA vehicle advertisement permit annually.
- It is important to note that these fees are subject to change and you should check with the RTA Website for the latest fees.
Payment Options
The RTA offers several payment options for the Vehicle Branding Permit fee:
- Online: You can pay the fee online through the RTA website using a credit or debit card. You will need to enter the vehicle details and upload the required documents.
- RTA Customer Happiness Centers: You can visit any of the RTA Customer Happiness Centers to pay the fee in person. You will need to bring the required documents and the exact amount in cash.
- Dubai Drive App: You can also pay the fee using the Dubai Drive App. You will need to download the app, register, and enter the vehicle details and upload the required documents.
Fines and Penalties
Violating the regulations can result in fines and other penalties. The RTA can impose fines of up to AED 50,000 for violations of the regulations. The RTA can also suspend the permit of the vehicle for up to six months. In addition, the RTA can impound the vehicle until the violation is corrected.
To avoid violations and penalties, it is important to ensure compliance with the regulations at all times. This includes obtaining the necessary permits, complying with the size and placement regulations, and ensuring the accuracy of information displayed on the advertisement.
Conclusion
Adhering to the Roads and Transport Authority (RTA) Law No. (14) of 2010 and RTA regulations regarding vehicle branding in Dubai is crucial. With a mandatory RTA Vehicle Advertisement Permit in Dubai, businesses must ensure compliance with size, placement, and content restrictions to avoid hefty fines and legal consequences.
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