A vehicle branding permit in Dubai (also called a vehicle advertisement permit Dubai or RTA permit Dubai) is the official approval issued by the Roads and Transport Authority (RTA). This
Vehicle branding in Dubai is one of the most powerful and cost-effective ways to promote your business. With a branded car, van, bus, or pickup, you turn your vehicle into a moving billboard that advertises 24/7.
But before you hit the road, you need an official RTA vehicle branding permit in Dubai—also called a vehicle advertisement permit Dubai or RTA permit Dubai. Without vehicle advertisement permit, your branding could be rejected, fined, or even removed.
At Printajo Dubai, we help businesses every day to design, approve, and install vehicle branding legally and quickly. In this guide, we’ll cover the complete process, answer the most asked questions, and explain how you can avoid common mistakes.
What is a Vehicle Branding Permit in Dubai?
A vehicle branding permit is an official approval from the Roads and Transport Authority (RTA) that allows businesses to display logos, contact details, or advertising graphics on vehicles.
According to UAE Federal Traffic Law No. 21 of 1995, Article 48:
- All commercial vehicles must display approved company information in Arabic.
- Unapproved advertising is strictly prohibited.
Read more: RTA Design Guidelines for Vehicle Branding
Why do you need an RTA vehicle branding permit?
RTA approval is mandatory for all types of branding—full wraps, partial wraps, or spot branding. Without an RTA permit, your branded vehicle may face:
- Fines from AED 500 to AED 5,000.
- Rejection at registration or renewal.
- Forced removal of graphics at your cost.
- Vehicle impound for repeat violations.
Where can you apply for a vehicle branding permit in Dubai?
You can apply in two ways:
- Directly through the RTA Advertising Permit System (online portal) – businesses can log in and submit applications themselves.
- Through agencies like Printajo – we handle the entire process on your behalf, from design preparation and compliance checks to submission and installation.
Documents Required for a Vehicle Branding Permit in Dubai
To obtain a vehicle branding permit from the RTA, a business must submit the following:
- A Valid Trade License: The trade license must be issued in Dubai and should be in the name of the company that the vehicle branding is for.
- Detailed Design Mockup: A clear, full-color mockup of the proposed vehicle wrap design showing all four sides of the vehicle (front, back, left, and right).
- Vehicle’s Registration Card (Mulkiya): A copy of the vehicle’s registration card is required to prove that the vehicle is registered under the same company name as the trade license.
- No Objection Certificate (NOC) from the Leasing Company: If the vehicle is rented or leased, a No Objection Certificate from the leasing company is mandator
- DLD Permission: DLD Permission for Real Estate Companies If the vehicle is being used for real estate advertising, you must obtain a separate permit from the Dubai Land Department (DLD). This is a mandatory requirement for any real estate advertising, including vehicle branding.
- Real Estate Advertisement Permit (Trakheesi Permit): Real estate companies must apply for a Trakheesi permit through the DLD’s online system. This permit specifically allows them to market and promote real estate in Dubai.
- NOC for Third-Party Brand Logos No Objection Certificate (NOC) from the Brand Owner: If the vehicle is being branded with a logo or trademark that is not owned by the company applying for the permit, an additional document is required to prove legal permission. The company applying for the permit must provide an NOC from the owner of the third-party brand. This letter must state that the brand owner has no objection to their logo and trademark being used for the vehicle branding. This NOC must also be ratified by a notary.
- Proof of Trademark Ownership: In addition to the NOC, documentation proving ownership of the trademark, such as a trademark registration certificate from the Ministry of Economy, may also be required.
Processing Time
The typical processing time for a vehicle branding permit is indeed 2 to 3 working days for straightforward applications where all the required paperwork is in order. While the RTA can approve a straightforward application very quickly, the entire process from preparing the documents to getting the final permit can take longer. This is why many businesses choose to work with a professional vehicle branding company that can streamline the process and ensure all requirements are met on the first submission, saving time and potential re-submission fees.
Read More: RTA Vehicle Branding Fees in Dubai
Validity of Vehicle Branding Permits
A vehicle branding permit issued by the RTA in Dubai is valid for a maximum of one year from the date of issuance. The fee is also the same amount. To continue using the vehicle for advertising purposes, you must renew the permit annually before it expires. The renewal process is similar to the initial application, requiring you to resubmit key documents to ensure everything is still in compliance.
Failing to renew the permit can result in fines from the RTA and could require you to remove the branding from the vehicle. Therefore, it’s essential to keep track of the permit’s expiration date to avoid any penalties or disruption to your advertising activities.
Can I use my RTA vehicle branding permit across Dubai and other Emirates?
vehicle branding permit issued by the RTA in Dubai is a comprehensive, one-year license that legalizes your commercial vehicle advertising across all seven emirates of the UAE. Once the permit is approved and the vehicle’s registration (Mulkiya) is updated to reflect the new branding, it is recognized under the unified federal traffic laws. This means businesses can confidently operate their branded vehicles, turning them into mobile billboards that are legally compliant for cross-emirate travel, provided the branding exactly matches the RTA-approved design and the permit remains valid.
Can I change my vehicle branding design after getting the RTA permit?
You cannot change your vehicle branding design after getting the RTA permit without applying for a new approval. The RTA vehicle branding permit is issued for a specific, approved design that is submitted with your initial application. The permit serves as legal proof that the particular branding on your vehicle is compliant with all RTA regulations.
If you decide to change the design, even with a minor alteration like changing a logo or adding a new element, it is considered a new advertisement. You must go through the same process as the initial application
At Printajo Dubai, we make the process faster and stress-free by ensuring your branding design meets all RTA requirements, submitting it on your behalf, and delivering a 100% legal, compliant, and approved vehicle branding.
Ready to start? Contact Printajo Dubai today to make your vehicle branding 100% legal, compliant, and effective.
