Vans are the go-to mode of transport for businesses globally. Companies maintain a fleet of vans to ensure a flawless and robust transport network to serve across the locality or the country. Thus, branding vans are the trump card for your brand. A lucrative and practical way to promote your business and appeal to customers without worrying about the complexity and expenses of paid advertising.
Hence, we see delivery van branding as a widely used mode of promoting businesses globally as most companies in today’s world operate a hoard of vans for their business. And become an influential tool that can encourage businesses to reach their target audience proficiently.
For example, the world’s biggest e-commerce platform Amazon.com rolled out a fleet of eye-catching new mottos on its Prime delivery vans. No matter where in the world, the Amazon and Prime smile logos are instantly recognizable. Thus, created a powerful branding through van branding.
Why Van Branding is Important?
Besides creating brand recognition, numerous studies have shown that movement grabs attention. For instance, when putting an ad online, a moving ad will catch more attention than a static image ad.
The same goes for real-life van advertising. Since your business has a fleet of vans moving on the roads, then an immobile billboard.
According to the Edelman Trust Barometer, the greater the consumers’ awareness of a brand, the bigger the probability of it being the favored choice when carrying out a purchase.
According to Howard and Sheth (1969), ‘consumers store only relevant information and form a decision-making routine to simplify the process. The decision-making routine is formulated based on repeated positive brand experiences; hence the buyer has created strong brand preferences.’
Thus, brand awareness and brand loyalty are precedence for businesses to thrive in a consumer-induced set for when thoughtlessness emerges. Thus, van advertising fits the bill perfectly.
Van Branding Increases Brand Awareness
As businesses – we wish to invest or do business with brands that are familiar to us. As the target audience travels about on the roads, they will easily spot business branding and logos across vans small and large. Regardless subconsciously or not, and later they may easily recall it when it becomes related to them.
According to global signage provider 3M, branded vehicles can yield more than 3,000 likely customers per hour.
Familiarity
Van branding creates familiarity – making consumers conscious of the brand presence by providing awareness, emotional connection, value, accessibility and relevant difference through simple design – yet the company’s logo and powerful message. Building a robust brand familiarity – which is one of the most important challenges companies face.
The company’s top brass also needs to recognize the urgency of dealing with marketing budgets–without expecting a Return on Advertising Spend (ROAS) – to endure as a long-lasting, flourishing and renowned business.
The brand familiarity process, goals comprise:
• Building a robust branding presence by giving clearness to the vision, mission, and target market in terms of vehicle branding
• A will to invest in brand awareness operations without anticipating a ROAS
• Consistent and regular messages to develop familiarity with the people
Brand Recognition
Nothing demands more attention like seeing a giant decal on a branded company van with bold, striking illustrations. Consumers initially need to know a brand exists.
According to Forbes, Brand awareness is the likelihood that consumers recognize your brand, products, or services. And it is truly a critical piece of getting into a consumer’s attention set.
Through vehicle branding – you can put your business under the spotlight, traveling through traffic and garnering recognition for your target audience.
This is why, when it comes to buying decisions, studies depicted that the brands 75% of consumers recognize most are more likely to be included in their consideration sets. And are more prospective to buy from a business that knows their name and buying history.
A Study showed that businesses must consider the diverse stages a consumer goes through before they make a first buying, including:
• Stage 1: Pre-Awareness
• Stage 2: Awareness
• Stage 3: Research and familiarity
• Stage 4: Shopping and consideration
• Stage 5: Decision and buying
• Stage 6: Advocacy
In the initial stages, brand awareness and visibility are a top priority. They can achieve this via delivery van branding.
Van Branding Enhances Business Trust
Whether a business targets its local, countrywide, or global market, trust is more likely to be bigger. People do not want to do business with someone they have never heard of, and if their delivery vans look the part – they are more likely to trust that brand and believe that they can fulfill their needs.
Depicting messages that attach emotional and good quality service will garner professional capability that can deliver on their expectations (if not surpass them). Here, car wrap advertising fits the bill perfectly.
Any time it hits the road or makes deliveries – van branding will not only catch customers’ attention – it will also bind them emotionally. In other words, get their trust.
Also Read: Fleet Branding in Dubai for Business Growth
How does Van Branding help in Sales Growth?
Consumers in the 21st century are extremely diverted. Meaning, the route to buying model has transformed and will continue to change. To make real growth likely, businesses must take a long-view tactic by wisely examining consumer behavior to gain an actionable understanding of how buyers arrive at their buying decisions.
Making van branding a critically important method to invest in and make brand awareness through it a top priority. Which will ensure reaching consumers where they live, work and play. With this tactic, companies can earn the familiarity that will bring their brand top of the minds of saturated consumers.
To build a business that’s sustainable, predictable and scalable–and that has a future beyond pure luck–brands must conform to best practices along the conversion journey, strategically guiding target audiences from one stage to the next. They also must recognize the importance of investing marketing dollars (and patience) to successfully develop awareness and an emotional connection.
Effective Van Branding Techniques
The principle for designing a vehicle wrap that is practical and easy-to-read messaging.
Firstly, the business must consistently focus on the primary message for a delivery van wrap – unless the brand has a national identity. For undersized businesses pushing to make an impact in their societies, the message is invariably about the brand. Beginning with a subpar brand means you have failed before you have started — and losing a huge marketing prospect.
Secondly, make the design minimalistic. A good wrap only requires about three or four specialties: strong brand implementation, a tagline, a web address and perhaps a phone number.
For instance, bulleted lists are worthless on a vehicle. Thus, businesses should use identical strategies. If you prioritize your copy, it will be more useful. Usually, the order should be:
- Brand Name
- Tagline
- Website URL
- Phone number
- Simple Design is better for Van Branding
If the onlooker gets bamboozled to figure out the main brand message, then it is a lost prospect. As, with vehicle advertising, viewers have very little time to see, understand and remember the brand and message.
A few tips to consider
If advertising on a delivery van seems like a good fit for your brand, there are still a few safeguards to keep in mind before getting started:
Using a vehicle that is in good condition. You want to express your brand as best as possible.
Working with a professional vehicle branding agency is a must
Guarantee those driving the vehicle are capable of giving your brand a good reputation.
Comprehend the design you are looking for and ensure it suits with your overall branding.
Conclusion: Van branding can enhance your brand visibility and overall business growth. It’s a proven cost-effective and high-impact marketing strategy for a city like Dubai. By rightly investing in van branding, you can position your business for increased visibility, credibility, and customer engagement in today’s competitive market. That’s why, choose your branding partner in Dubai carefully who will take full responsibility to uplift your brand visibility.
