If you’re planning to advertise your business through vehicle branding in Dubai, you need to obtain an RTA vehicle branding permit. To obtain an RTA vehicle advertisement permit, you need to ensure that your vehicle advertisement design complies with the RTA vehicle branding design guidelines.
The Roads and Transport Authority (RTA) has specific requirements for the design, materials, colors, and placement of advertisements on vehicles. These guidelines are crucial to ensure the safety of all road users and RTA approval for vehicle branding.
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RTA Rules for Designing Vehicle Advertisement in Dubai
The Roads and Transport Authority (RTA) has set specific rules for vehicle advertisement design. When designing the vehicle advertisement in Dubai, you must follow the points given below:
- At least 50% of the advertisement content must be in Arabic.
- Smoking symbols, flags of countries, religious slogans, and images violating public morality are prohibited.
- Only Arabic and English languages are permitted.
- 3D images, images on the front upper part of the vehicle, and images of real people are not allowed.
- Don’t use a lot of text in advertisements.
- Exclude barcodes in design.
- Maximum 5 images allowed on each side of the vehicle.
- No advertisement placement on vehicle windscreen.
- Limit expressions in the advertisement.
- Ensure the activity mentioned in the advertisement matches the trade license.
- The Design must align with trade license and vehicle ownership information.
Key Regulations for RTA Vehicle Branding Design in Dubai
When designing vehicle branding in Dubai, UAE, to comply with the Roads and Transport Authority (RTA) standards, there are several key regulations that you must follow.
- Size Restrictions: The size of the branding on the vehicle must not exceed 50% of the total surface area of the vehicle. This includes all sides, including the roof. Additionally, the branding must not cover the windows or lights of the vehicle.
- Color Restrictions: The color of the branding must be in accordance with the RTA standards. The RTA has strict guidelines on the colors that can be used for vehicle branding. In general, the branding should be in a color that contrasts with the color of the vehicle.
- Placement Restrictions: The placement of the branding must be in accordance with the RTA standards. The branding must be placed in a way that does not obstruct the driver’s view or distract other drivers on the road. For example, the branding must not be placed on the windshield, side mirrors, or lights of the vehicle.
- Approval Process: All advertising must be approved by the RTA prior to being placed on a vehicle. Only certain types of vehicles are allowed to be branded, including passenger cars, commercial vehicles, and motorcycles. To obtain an RTA vehicle advertising permit, companies must apply via the RTA Dubai’s official website.
Content Restrictions For RTA Vehicle Branding Design
When designing your vehicle branding in Dubai, it is important to keep in mind the content restrictions set by the Roads and Transport Authority (RTA). Here are some of the key content restrictions to keep in mind:
- No Smoking Promotion: The RTA prohibits any branding that promotes smoking or tobacco products. This includes images, slogans, or any other form of promotion related to smoking.
- No Religious Symbols or Slogans: The RTA does not allow any branding that includes religious symbols or slogans. This is to ensure that no particular religion is favored or promoted over others.
- No Offensive or Misleading Content: Your branding must not contain any content that is offensive, misleading, or promotes illegal activities.
- No Political Content: The RTA does not allow any branding that contains political content or promotes any political party or ideology.
- No Obscene or Vulgar Content: Your branding must not contain any content that is obscene or vulgar. This includes images, slogans, or any other form of content that could be considered inappropriate or offensive.
- No Alcohol Promotion: The RTA prohibits any branding that promotes alcohol or alcoholic beverages. This includes images, slogans, or any other form of promotion related to alcohol.
- No Gambling Promotion: The RTA does not allow any branding that promotes gambling or any other form of betting.
Technical Specifications
When designing your vehicle branding in Dubai, it is important to adhere to the technical specifications set forth by the Roads and Transport Authority (RTA).
- Size and Placement: The size and placement of your branding must comply with RTA regulations. For example, the maximum height for branding on the side of a vehicle is 1.5 meters, and the maximum width is 2.5 meters. Additionally, the branding must not obstruct the driver’s view in any way.
- Materials: The materials used for your branding must also meet RTA guidelines. Only certain materials are permitted, such as self-adhesive vinyl, which must be of a specific thickness.
- Lighting: If your branding includes lighting, it must comply with RTA regulations. For example, the use of flashing or rotating lights is not permitted. Additionally, the lighting must not be distracting to other drivers on the road.
- Color: The color of your branding must also meet RTA guidelines. For example, the use of reflective yellow is required for certain types of branding, such as those on school buses.
Conclusion
The RTA vehicle branding design guidelines in Dubai are a valuable resource for any business looking to advertise on their vehicles. By familiarizing yourself with the guidelines and following them closely, you can create a successful and legal vehicle branding campaign that helps you achieve your marketing goals.
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